Our Mission
The #QualityForAll Initiative is a global education campaign. It raises awareness of ISO 20252:2019 certification as a pathway to increasing brand demand for data quality and consumer trust in the insights industry. #QualityForAll welcomes every organization in the market research and insights industry to join the fight for highest-quality market research and service.
The path to quality is right in front of us.
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Leverage ISO certification to align best practices across the industry, without sacrificing competitive advantage |
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Champion the third-party audit as a marker of best practices and quality output |
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Increase the chasm between those that are certified and those that are not, thereby forcing brands to demand higher quality insights and increasing customer trust |
