Myths and Facts
How many of these misconceptions have you heard about ISO 20252:2019? Run your curser over any of the myths below to learn the truth.
Myth No. 1
ISO is rigidFACT
ISO defines best practices, but not how your org has to satisfy them. The market research standard is surprisingly flexible!
Myth No. 2
ISO is one-size-fits allFACT
Your ISO certification requirements are customized to your business, for your benefit.
Myth No. 3
ISO is time-consumingFACT
The certification process is proven efficient, designed to help you complete the requirements as quickly as possible.
Myth No. 4
ISO is too expensiveFACT
ISO’s cost is scalable! Plus, you’re likely already doing 80% of what’s needed. Only way to find out is to ask.
Myth No. 5
ISO is a standard I’ll never needFACT
RFPs are easier. Training is easier. Compliance is easier. And if a cataclysm forces you to pivot, you’ll be ready.
Myth No. 6
ISO is only for panelsFACT
In 2019, the market research standard was revised and expanded to encompass the entire project lifecycle.
Myth No. 7
ISO is for big companiesFACT
Not only is ISO for orgs of every size, certification is easier to achieve the smaller you are. So get started early!
Myth No. 8
ISO is redundantFACT
Only ISO is a third-party validation of your best practices. It’s not duplicative to Codes of Ethics; it’s complementary.
