Burke — ISO 20252
Statement of Applicability – Effective 3 March 2021
Burke, Inc. is a marketing research and insights organization that provides a range of services covered in the ISO 20252:2019 standard for market, opinion, and social research. Industries served include healthcare services, financial services, restaurants and food, consumer goods, technology and telecom, pharmaceuticals, and many others.
Burke provides qualitative and quantitative research services from its Cincinnati, Ohio, headquarters and offices across the US. These services include business problem consultation, research design, project management, data collection in various forms, sample management, data processing, reporting, and advanced analytics.
As such, Burke’s attested scope of services for ISO 20252:2019 includes its Core Elements and all six of its Annexes.
Details of Burke’s attested annexes are described as follows:
Annex A – Sampling including access panels: Burke professionally manages the sample process in alignment with research objectives, contracting with selected external, online panel partners.
Annex B – Fieldwork: Burke offers various forms of interviewer-administered data collection services. They include telephone interviewing, face-to-face interviewing, telephone recruitment, as well as qualitative research methods using moderators and interviewers.
Annex C – Physical observation: Burke provides research services that include physical observation. This work is typically ethnographic qualitative research, e.g., in-home, or in-store observation.
Annex D – Digital observation: Digital observation performed by Burke takes the form of social media research. Partner services for geo-coding/fencing and online behavior tracking are also applied.
Annex E – Self-completion: Burke conducts various forms of self-completion data collection, including online surveys, mail surveys, keypad surveys, and other similar approaches.
Annex F – Data management and processing: Burke performs data processing and data tabulation, including application of statistics in these functions. Coding of unstructured responses is also performed. Reporting and advanced analytics are provided.
Certificate Number: 1006
Original Issue Date: April 19, 2012
Latest Issue Date: March 3, 2021
Expiration Date: March 3, 2023