Kantar Millward Brown
Kantar Millward Brown is a research-based consultancy, offering a full quantitative and qualitative research capability. Their research services are delivered using both online and offline data collection research methodologies and techniques to assess and track advertising and brand performance, as well as, to measure digital media and brand equity. Research conducted by Millward Brown can be used to support its consulting practices in the areas of media, neuroscience and optimization of financial returns on brand and marketing investments. Millward Brown offers an extensive set of proprietary tools as standalone research tools and also in support of customized research solutions. Millward Brown’s qualitative research is conducted under the name Firefly Millward Brown.
Kantar Millward Brown works across a wide range of industries and categories providing research services supporting their clients’ advertising, marketing communications, media, and brand equity.
The scope of certification to ISO 20252:2012 is intended to cover the marketing research services referenced above for the following locations : Singapore (headquarters), Thailand, Indonesia, Malaysia, Philippines, Vietnam, Bangladesh, Dubai, Australia, India, Bangalore, South Africa, Kenya, Nigeria, Egypt, Hong Kong, China, South Korea, Taiwan, UAE, Saudi Arabia, Pakistan, and New Zealand.
Certificate Number: 1007
About ISO 20252